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DALLAS Cultura is no longer handling Hispanic work for Kmart, the client confirmed.
In November, Kmart hired the Omnicom-backed Dallas shop and the New York-based Chisholm-Mingo Group, which specializes in African American advertising, to handle multicultural duties.
Client spokesperson Michele Jasukaitis said former lead agency Omnicom Group’s TBWA\Chiat\Day in New York “brought to the table” both shops. Prior to the hiring, Interpublic Group’s GlobalHue in Southfield, Mich., held the retailer’s $15 million multicultural account.
TBWA\C\D resigned the $270 million general-market account in July, and the business shifted to Grey Global Group in New York last week following a review.
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