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BOSTON Foxwoods Resort & Casino said it has hired Dan Klores Communica-
tions, a shop known for its work with entertainment industry clients, for public relations chores.
The agency will initially focus on promoting Foxwoods’ $300 million expansion as the client attempts to position itself as a well-rounded tourist destination with attractions and facilities that go beyond gambling.
The PR budget for the Mashantucket, Conn.-based casino was not disclosed.
In making their decision, Foxwoods executives said they chose New York’s Dan Klores based on the depth of media relations capabilities and the breadth of the firm’s experience across key areas including entertainment, hospitality, sports and gaming.
Klores
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