KLM Future-Proofs Itself Through Sustainability Efforts and by Digitizing

The world's oldest carrier tries to stay one step ahead

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

KLM might be the “world’s oldest airline,” but judging from its digital presence, you wouldn’t know that.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Oct. 7, 2019, issue of Adweek magazine. Click here to subscribe.