KLM Future-Proofs Itself Through Sustainability Efforts and by Digitizing

The world's oldest carrier tries to stay one step ahead

a bunch of accessories you'd pack for a trip, all in blue
The Google Home pack assistant will offer KLM travelers tips on what to pack for an upcoming trip. Courtesy of KLM

KLM might be the “world’s oldest airline,” but judging from its digital presence, you wouldn’t know that.

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This story first appeared in the Oct. 7, 2019, issue of Adweek magazine. Click here to subscribe.
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.