Sustainability

KLM Future-Proofs Itself Through Sustainability Efforts and by Digitizing

The world's oldest carrier tries to stay one step ahead

a bunch of accessories you'd pack for a trip, all in blue
The Google Home pack assistant will offer KLM travelers tips on what to pack for an upcoming trip.Courtesy of KLM
By Minda Smiley

October 6, 2019

KLM might be the “world’s oldest airline,” but judging from its digital presence, you wouldn’t know that.

Click for more from this issue

This story first appeared in the Oct. 7, 2019, issue of Adweek magazine. Click here to subscribe.

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

Recommended articles
Related Articles

Norwegian Cruise ship

Sustainability

Norwegian Cruise Line Is Ditching Plastic Water Bottles

By Ryan Barwick

Chair outside of an eco-friendly home with listings for other sustainable homes on top

Sustainability

Helsinki Wants Travelers to Be More Sustainable, and It Wants Airbnb to Help

By Ryan Barwick

Icelandic Tourism Campaign Offers to Turn Sweatpants into Boots For Visitors

Travel & Transportation

Icelandic Tourism Campaign Offers to Turn Sweatpants Into Boots for Visitors

By Stephen Lepitak

Tim Mapes Outlook panel

Travel & Transportation

Delta’s Tim Mapes Is Optimistic About a Rapid Recovery for Airlines

By Ryan Barwick

Microlearning
View All


How to Use Video at Every Stage of the Customer Journey


Maximize the Value of First-Party Data for Today and Tomorrow


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework

You Might Like


The Next Era of Video Is About Demand Gen

By Brightcove


Busting 5 Common Myths About AI in Content Creation

By Connatix


15th Annual ADCOLOR Awards: Honoring the DEI Champions Who Go Above and Beyond

By Adweek Content Studio


Dealing With Data Depreciation the Right Way

By PwC x Adobe