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To help address the misconceptions of the brand, online financial service company Klarna targeted U.K. consumers with murals featuring QR codes placed in England’s major cities, focusing on various misunderstandings.
Misconceptions Klarna addresses in the art are how it solely sells fashion, only targets young people and makes money on hidden fees.
Ignasi Monreal, who has collaborated with Gucci, Vogue and Netflix, digitally designed the murals at his studio in Rome to offer a contemporary renaissance feel.
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