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Everything, no matter how renowned or robust, could use a breather every now and then.
Just in time for a Halloween season that’s shaping up to be unlike anything from past years, Nestlé’s Kit Kat has debuted a global campaign asking members of the public to come up with a temporary alternative to the brand’s well-known slogan, “Have a break, have a Kit Kat.”
The digital marketing effort, created by Wunderman Thompson to celebrate Kit Kat’s 85th anniversary, begins today and runs until Oct.
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