Kissing Is Contagious in Absolut's Lovely First Ad From BBH Celebrating 'Equal Love'

Intricately choreographed number timed to London Pride

Absolut is a brand with one of the longest, proudest histories of supporting LGBTQ rights. And its first work from BBH, which was named lead global creative agency last fall, celebrates that heritage in style—with a provocative, beautifully choreographed two-minute spot featuring a kissing relay among a variety of diverse people.