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NEW YORK The rock band Kiss is preparing to unleash a marketing campaign behind its new fragrance.
The fall launch will be supported with print, television and promotional events that play off a Venetian mask theme and tie back to the group’s flamboyant makeup style. Averett Free Ginsberg, New York, developed the ads.
Promotional events will include a sampling campaign of Kiss masks, blotter cards, scented tattoos, stickers and car fresheners. Sampling will be held in stores and on more than 60 college campuses.
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