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Harris Drury Cohen has been named lead creative agency for Hershey International.
The Fort Lauderdale, Fla., shop defeated CreatAbility of Coral Gables, Fla., in the finals of a review that began last winter to win the estimated $6 million account.
Ogilvy & Mather in New York handles domestic advertising for Hershey’s Kisses.
HDC’s Hershey victory caps a $12 million new-business winning streak that includes Alfred Angelo formal attire in Horsham, Pa., Almond Resorts in Barbados and the Florida Philharmonic, based in Fort Lauderdale.
The assignment by Hershey International of Weston, Fla.,
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