Kirshenbaum Wins VF Business

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NEW YORK — VF Corporation has awarded Kirshenbaum Bond & Partners creative duties for its intimates brands following a two-month review, the agency confirmed. The New York-based shop won the estimated $5 million account in a pitch against Cliff Freeman & Partners in New York.

The assignment will include advertising, promotion, in-store, guerilla marketing and design for the Vanity Fair, Vassarette, Bestform and Lily of France brands.

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