Kirshenbaum Appoints Solow Creative Head

The new West Coast office of Kirshenbaum Bond & Partners has hired Jennifer Solow as its creative director.
Solow served formerly as vice president and associate creative director at agency headquarters in New York. She has begun working here with agency partner Nigel Carr, who is general manager of the new Kirshenbaum office.
“Jennifer was with our New York office for about three years,” said Carr. “I’m very pleased that she has decided to become part of the new San Francisco team.”
The West Coast office eventually will operate as a full-service agency, Carr said. He said he expects to start the office with about six people and is currently talking with candidates in San Francisco and New York.
For now, Kirshenbaum’s New York office will help support media, public relations and interactive duties for the West Coast office. Account planning, management and creative responsibilities will be handled by the San Francisco office.
Kirshenbaum announced last week that it was opening the West Coast office to service the account of a new client, Mother’s Cookies of Oakland, Calif. The business was awarded without a review.
Kirshenbaum’s move to the Bay Area comes on the heels of a related agency launch in San Francisco. Montgomery North, an autonomous agency created by Kirshenbaum, began working on the $18 million Charles Schwab account last week.
“We are completely separate from Montgomery North,” said Carr. “I expect we will even compete for business once we are both settled in with our new clients, which won’t be for some time.
“Kirshenbaum has wanted its own presence in San Francisco, and our new client has given us that opportunity,” he said.
Billings for the Mother’s Cookies account are undisclosed. Carr said the agency will develop outdoor, print, radio and TV advertising for the 83-year-old cookie company.