Kirshenbaum and Revlon Part Ways

Less than a year after winning Revlon’s $70 million account, Kirshenbaum Bond & Partners and the cosmetics maker have split, the agency confirmed. Deutsch in New York, a Revlon roster shop, is expected to take on the business, sources said.

The client did not immediately return calls.

The New York shop won creative duties for the flagship brand last February following a review. At the time, Deutsch was awarded media for Revlon and Almay and creative for the latter.

Last April, Kirshenbaum launched its first campaign for Revlon sans longtime spokesmodel Cindy Crawford. The effort for Absolutely Fabulous Lipstick featured four relatively unknown models and a new tagline, “It’s fabulous being a woman.”

Earlier this month, Revlon scrapped the eight-month-old tag and replaced it with “Be Unforgettable.” The tagline debuted last week in a new 30-second spot that featured actress Julianne Moore plugging foundation.

The latest work from Kirshenbaum, due out in February, is for Super Lustrous Lipstick. The 30-second spot stars Halle Berry, Caroline Ribeiro and newly signed spokesmodel James King.

According to CMR, Revlon spent more than $60 million for the first ten months of 2001 and $70 million in 2000.