Kirshenbaum Adds Executive Creative Director to Lead BMW

Paul Renner to take wheel of agency's auto creative

Kirshenbaum Bond Senecal + Partners has hired industry veteran Paul Renner as an executive creative director to lead work on the agency's marquee BMW account.

“The business has grown significantly since we've had it … we've been doing more global assignments and more projects,” said co-chief creative officer Izzy DeBellis. “The stars aligned. We saw [hiring Renner] as an opportunity to bring BMW to the next level … and make sure that we're maximizing that opportunity.”

BMW spent more than $152 million across U.S. media in 2012, up from $143 million in 2011, according to estimates from Kantar. Kbs+ won the account in August 2011

Starting May 13, Renner will oversee some 27 creative staff—including five creative directors previously working on the account—and will report to DeBellis and president and co-chief creative officer Ed Brojerdi.

Renner "had the right background, the right sort of auto experience, and we think the right sort of leadership skills for what the account needed,” added DeBellis.

Renner's portfolio includes ads from Volkswagen's "Driver's Wanted" campaign, which he worked on while at Arnold, Boston, from 1998-2003. He then spent four years at Wieden + Kennedy, working on the agency's classic "This is SportsCenter" campaign for ESPN, before returning to Arnold for a second run, from 2007-10.

More recently, Renner spent 18 months over 2011 and 2012 at Anomaly, where his credits include a number of the agency's Budweiser ads.

DeBellis and Renner have known each other since working together some 20 years ago at Wieden + Kennedy in Philadelphia (an early East Coast outpost that the Portland, Ore.-based agency closed in 1993 after losing its key Subaru account, on which Renner cut his teeth). 

Earlier this year, Renner spent two months freelancing for kbs+ on the BMW account.