King’s Hawaiian Brings a Breakfast Paradise to New York

The pop-up kicks off the bread brand’s 2020 marketing strategy under CMO Chad Donvito

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King’s Hawaiian, a company known for its grocery store lunch and dinner rolls, wants consumers to know it has a place at the breakfast table, too.

The Hawaiian sweet bread brand has opened the Breakfast Bungalow, a temporary restaurant in New York that offers an all-day breakfast menu and multiple Instagrammable spaces that, naturally, evoke the Aloha State.

According to Annabel Pelham, associate brand manager for King’s Hawaiian, the idea for the interactive restaurant kicks off a 2020 marketing strategy under Chad Donvito, who was appointed the brand’s CMO in March 2019.

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