Kinetic Ups Ridley to Global COO

NEW YORK Kinetic, the U.K.-based out-of-home media shop, has promoted Steve Ridley to the new role of global chief operating officer.

Ridley (pictured), most recently CEO of the firm’s Americas operation, will remain in New York reporting to global CEO Eric Newnham, who is based in the U.K.

Ridley is credited with building the Americas operation into a $1.3 billion-plus powerhouse. A recent big win was the OOH lead agency assignment for MillerCoors, which the shop won in November ’08.

Replacing Ridley in the Americas post will be David Payne, who is transferring to New York from London where he headed the company’s Europe, Middle East and Africa region. Global CEO Newnham will temporarily assume Payne’s EMEA duties until a replacement is installed.

In a statement, Newnham said: “So much has been achieved over the past four years [when Kinetic was founded]. It is time for Kinetic to capitalize on all that hard work. The position we have developed across the world is unprecedented and I am delighted that Steve will be joining me to help develop the business even further.”

Kinetic was founded in 2005 as a 50-50 venture between WPP and Kinetic management. The shop now claims operations in 27 countries.

In a statement, Ridley said: “It is time to build on Kinetic’s success and put even more emphasis on ensuring that our global offering is both coordinated and fully equipped to handle the exciting challenges ahead.”