Kinetic Ups Ridley to Global COO

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NEW YORK Kinetic, the U.K.-based out-of-home media shop, has promoted Steve Ridley to the new role of global chief operating officer.

Ridley (pictured), most recently CEO of the firm’s Americas operation, will remain in New York reporting to global CEO Eric Newnham, who is based in the U.K.

Ridley is credited with building the Americas operation into a $1.3 billion-plus powerhouse. A recent big win was the OOH lead agency assignment for MillerCoors, which the shop won in November ’08.

Replacing Ridley in the Americas post will be David Payne, who is transferring to New York from London where he headed the company’s Europe, Middle East and Africa region.

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