Kind Uses Limited Edition Equality Bar and Equality Bot to Campaign for ERA

For Women’s History Month, the brand is partnering with Resistbot to push a petition

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On Tuesday, 15-year-old snack bar brand Kind announced its first foray into gender equality activism. For March, a limited-edition Equality bar will be available for sale on the brand’s website, with 100% of the proceeds going to the Alice Paul Institute—named for the suffragette who followed her voting rights activism by co-authoring the Equal Rights Amendment (ERA).

The campaign, pegged to Women’s History Month and International Women’s Day, is the latest entry into corporate advocacy from the company that refers to itself as a “not-only-for-profit” and has donated over $34 million to charitable causes.

Special edition packaging on each box of Kind Equality bars features the colors of the women’s suffrage movement: purple, white, and gold.Kind


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