Kind Uses Limited Edition Equality Bar and Equality Bot to Campaign for ERA

For Women’s History Month, the brand is partnering with Resistbot to push a petition

A KIND Equality bar surrounded by purple, white, and gold stars for the colors of women's suffrage
Kind makes its first foray into gender equality activism. KIND

Key insights:

On Tuesday, 15-year-old snack bar brand Kind announced its first foray into gender equality activism. For March, a limited-edition Equality bar will be available for sale on the brand’s website, with 100% of the proceeds going to the Alice Paul Institute—named for the suffragette who followed her voting rights activism by co-authoring the Equal Rights Amendment (ERA).

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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