Kind Uses Limited Edition Equality Bar and Equality Bot to Campaign for ERA

For Women’s History Month, the brand is partnering with Resistbot to push a petition

On Tuesday, 15-year-old snack bar brand Kind announced its first foray into gender equality activism. For March, a limited-edition Equality bar will be available for sale on the brand’s website, with 100% of the proceeds going to the Alice Paul Institute—named for the suffragette who followed her voting rights activism by co-authoring the Equal Rights Amendment (ERA).