Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
On Tuesday, 15-year-old snack bar brand Kind announced its first foray into gender equality activism. For March, a limited-edition Equality bar will be available for sale on the brand’s website, with 100% of the proceeds going to the Alice Paul Institute—named for the suffragette who followed her voting rights activism by co-authoring the Equal Rights Amendment (ERA).
The campaign, pegged to Women’s History Month and International Women’s Day, is the latest entry into corporate advocacy from the company that refers to itself as a “not-only-for-profit” and has donated over $34 million to charitable causes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in