Kind Fires Back at Clif Bar (Again) by Calling Out Its High Sugar Content

The battle between the two snack brands rages on


As the months-long feud between Miller Lite and Bud Light continues to make headlines, Kind and Clif Bar, too, have found themselves in a tit-for-tat squabble that shows no signs of slowing.

In a nutshell: Clif Bar prides itself on using organic ingredients, and loves to point out the fact that Kind does not—so much so that the brand ran a New York Times ad earlier this year to publicize the matter. Kind has chosen to respond to this attack by reminding consumers that Clif Bar products are chock-full of sugar and therefore not as “healthy” as its own almond-based bars.

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