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Snack brand Kind has a new line of energy bars. To help promote them, the company is offering to pay people to eat the competition. Well, sort of.
Beginning today, the company is offering $100 each to the first 1,000 individuals who take a pledge and submit photo evidence to eat any energy bar prior to physical activity. The brand hopes the money will go toward a fitness-related expense, such as exercise equipment or a gym membership.
Energy
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