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Parents are constantly torn between two contradictory principles—standing firm and picking your battles. And for those with picky eaters, dinner time is often when these maxims come to a head.
But what if you could have it both ways? What if you could bribe your kids to eat their meals while still feeling like you’re following a solid parenting rule?
Ore-Ida and agency Droga5 have your back.
In honor of today being National French Fry Day, the frozen-food brand has launched “Potato Pay,” which takes the idea of bribery and rebrands it with a more morally acceptable name.