Kids With Cancer Get a Slew of Imaginary Friends to Help Them in Lovely Campaign From RPA

Includes 20 animated films from a wide array of partners

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

September is Childhood Cancer Awareness Month … but it’s difficult, even for sufferers, to drum up the wherewithal to begin broaching the subject.

Having cancer as an adult is scary, and fraught with murky medical obstacles. Imagine how it feels when you’re a kid.

This is why, on behalf of the Pediatric Brain Tumor Foundation, ad agency RPA created the Imaginary Friend Society, which kicks off with 20 lovely animated films that explore different cancer-related topics with warmth.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in