Kids TV Tie-in for Denny's

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Denny’s is looking for a grand slam performance on a tie-in with the children’s television series Wishbone when its promotion during the upcoming holiday season offers talking toy premiums starting in October.
With such toys considered the next wave of bean-filled collectibles, Denny’s is hoping the self-liquidating offer will reach beyond the million mark that the Spartanburg, S.C.-based chain hit last year with two versions of the lovable and literate PBS Jack Russell terrier.
Denny’s will begin offering the toys starting Oct.

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