Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Television commercials with croaking frogs and dolls driving cars are among those most liked by kids, according to a new survey by Campbell Mithun Esty’s KidCom kids marketing division.
In a phone survey of 800 children between the ages of 6 and 17, kids rated the Budweiser frogs and Nissan’s Barbie-spoof spot No. 1 and No. 3, respectively (with Pepsi sandwiched into the No. 2 spot). KidCom general manager Christine Fruechte said the ads appealed to the children’s sense of humor and creativity.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in