Kids Hospitals Appoint Ogilvy

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Ogilvy & Mather here has been named agency of record for ESR Children’s Health Care System after a two-month review that included Fitzgerald & Co. Sources estimated the account to be worth more than $5 million.
Atlanta-based ESR was formed in February from the merger of Egleston Children’s Health Care System, which was an Ogilvy client, and Scottish Rite Children’s Medical Center.

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