Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ogilvy & Mather here has been named agency of record for ESR Children’s Health Care System after a two-month review that included Fitzgerald & Co. Sources estimated the account to be worth more than $5 million.
Atlanta-based ESR was formed in February from the merger of Egleston Children’s Health Care System, which was an Ogilvy client, and Scottish Rite Children’s Medical Center. The latter hospital had been handled by the local office of McCann-Erickson, which was recently merged with Fitzgerald under the aegis of the Interpublic Group of Cos.
“We chose Ogilvy & Mather for their vast knowledge of the healthcare industry and their proven ability to introduce and establish strong brands,” said Mike Farrell, senior vice president of administrative services at ESR.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in