Kids Given a Blockbuster Choice

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JWT Ads Suggest Choosing Videos Is Among Kids’ Few Freedoms
CHICAGO–Blockbuster plays off the scarcity of choice and control in kids’ lives in a new campaign for its video rentals from J. Walter Thompson here.
It is the Dallas-based company’s first attempt to specifically target kids for rentals of movies as opposed to video games, said JWT account director Jill Rhiner.
The company found that children love to watch videos, “and even more than watching movies, kids love renting movies,” Rhiner said.
The campaign, which breaks April 5 on cable TV, humorously dramatizes scenarios where...

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