Kids Get Play in Concept Farm, PFI Ads

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NEW YORK A new flight of “Verb” spots by The Concept Farm and PFI break this week and aim to encourage African-American kids to use their most important recreational equipment when playing outdoors: their imagination.

Three spots, created for the Centers for Disease Control and Prevention, show urban children playing the games they have invented at their local playground. At Meca Park in Houston, a group of kids play hip-hopscotch. (Instead of putting numbers in the hopscotch boxes, they write in dance moves.)

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