Kids Dreamed Up a Dozen Stunts That WestJet Then Livestreamed for Its Christmas Campaign

The latest from an acclaimed holiday advertiser

This time of year, airports are magical winter wonderlands where holiday wishes come true. Right?!

The Business of Marketing

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@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.