The Kids Aren't Alright

A new marketing movement aims to protect the childless from germy broods

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Last April, European carrier Ryanair stunned consumers by announcing a new initiative called “Child-Free Flights.” The promo, which had been scheduled to launch this October, would have banned children on all its planes, a reaction to a passenger survey that indicated 50 percent of fliers said they’d happily pay higher ticket prices to avoid listening to babies squawking at 30,000 feet.

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