Kids and Teens Crown YouTube, Netflix and McDonald's Coolest Brands on the Block

Generation Alpha values brands that offer safety, belonging and spaces for self-expression

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Brands often give off “How Do You Do, Fellow Kids” vibes in their quest to capture the attention of younger generations. However, the marketers at YouTube, Netflix and McDonald’s can rest easy knowing they’ve topped the list of the coolest brands among seven-to-14 year-olds.

A year-long poll of 30,000 kids and teens from research consultancy Beano Brain asked Generation Alpha (AKA those born in or after 2010) what they were currently chatting about, coveting and wearing

The resulting list is heavily skewed towards gaming and social media brands.



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