Kicking the Tires

Michelin, an established brand in a less-than-sexy category, has captured the fancy of agencies of all shapes and sizes.

Executives at shops with billings ranging from $250-400 million to more than $1 billion have expressed interest in the $35 million account, even before the Greenville, S.C., client has hired a search consultant.

In fact, one intrepid new business director last week mailed relevant case histories to more than 30 prospective consultants.

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