Kia’s 60-second Super Bowl spot last season tasked Melissa McCarthy with saving whales, trees, ice caps and rhinos. The year before that, in a delightful play on words for Super Bowl 50, Kia put Christopher Walken in a walk-in closet.
Now, Kia has unveiled that it will return for Super Bowl 52, which will take place on Feb. 4, 2018 in Minneapolis, but it’s unclear if the brand will turn to another celebrity with this effort.
“Yes, Kia will be in the Super Bowl and [David&Goliath] is behind the creative,” said a representative for the brand in an email. “That’s all we know at this point in time.”
This effort will mark the ninth consecutive year for the carmaker in the Big Game.
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