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As the new marketing head of Kia Motors America prepares to step into his post on Nov. 1, he has pledged to do his homework before making any changes.
Former Ford executive Peter Butterfield, 48, takes the reins as evp of sales, marketing and fixed operations. He succeeds Dick Macedo, who left Kia in April.
“Kia is a growth company and a young company, and both are exciting to me,” Butterfield said. “It’s an op por tunity to have influence over a company that’s in the process of establishing itself as a real contender.”
The Korean car maker, with a U.S.
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