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LOS ANGELES Kia Motors America has hired consultancy AAR Partners to oversee the review for creative chores on its $270 million ad account, the client said.
The Irvine, Calif.-based client’s incumbent, independent davidandgoliath here, will be given an automatic berth in the final round.
New York-based AAR is also conducting the review for Subaru’s $140 million ad business.
“If it is going into a review, we will put our best toward proving why we’ve been their agency for the last five years,” said David Angelo, chairman and chief creative officer of davidandgoliath.
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