Kia Returns to the Super Bowl With Its 13th Spot

The auto company is back after sitting out last year

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Kia America is back in the game this year with a 60-second spot that will build on the auto company’s deeply-established Super Bowl presence, including its three-year sponsorship of the USA Today AdMeter, it said in a statement. The spot will be Kia’s 13th Super Bowl ad.

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