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Kia America is back in the game this year with a 60-second spot that will build on the auto company’s deeply-established Super Bowl presence, including its three-year sponsorship of the USA Today AdMeter, it said in a statement. The spot will be Kia’s 13th Super Bowl ad.
The brand will return after skipping last year’s event (it sat out alongside other notable brands like Planters and Budweiser). The decision to sit out came after the brand had advertised in 11 consecutive games.