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The Matrix may be 15 years old, but the reality is, advertisers still love it.
Less than a year after GE recruited Agent Smith (actor Hugo Weaving) for its "Brilliant Machines" campaign, Kia has tapped Laurence Fishburne to reprise his iconic role of Morpheus for a 60-second Super Bowl commercial from longtime agency David&Goliath.
The spot will promote the all-new luxury sedan, the K900. The thematic connection is that, like the movie, the vehicle will force you to question what you thought to be true—this time, on the topic of luxury cars.
Kia revealed some plot details.
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