Kia Motors narrows its review to four finalists

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Two New York shops–Jordan, McGrath, Case & Taylor and Waring & LaRosa, in a joint effort with Kresser/Craig of Santa Monica, Calif.–have made it into the last round of the pitch for the $30 mfllion Kia Motors of North America account.
Those shops join San Francisco’s Goldberg Moser O’Neill and Stein Robaire Helm of Los Angeles as the finalists for the Korean car maker, which plans to introduce its first car this fall.
“These four could hit the ground running the fastest, and we need people who can hit the ground running fast,” said Kia director of marketing Dick Macedo.
Kresser/Craig, which handled...



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