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LOS ANGELES–After months without a marketing head, Kia Motors America has hired Peter Butterfield as executive vice president of sales, marketing and fixed operations.
Butterfield, 48, replaces Dick Macedo, who retired in April. He starts on Nov. 1 and reports to B.M. Ahn, Kia’s president and CEO.
Butterfield was recently assigned to Lincoln-Mercury after spending 11 years with Volvo. His last title there was executive vice president, car business unit.
While speculation has swirled that Kia may split with agency davidandgoliath in Los Angeles once Macedo’s replacement was found, Kia representative Geno Effler said that with sales up 37 percent over last year, the Korean car maker has no plans to do so.
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