Kia Hires New Marketing Chief

LOS ANGELES–After months without a marketing head, Kia Motors America has hired Peter Butterfield as executive vice president of sales, marketing and fixed operations.

Butterfield, 48, replaces Dick Macedo, who retired in April. He starts on Nov. 1 and reports to B.M. Ahn, Kia’s president and CEO.

Butterfield was recently assigned to Lincoln-Mercury after spending 11 years with Volvo. His last title there was executive vice president, car business unit.

While speculation has swirled that Kia may split with agency davidandgoliath in Los Angeles once Macedo’s replacement was found, Kia representative Geno Effler said that with sales up 37 percent over last year, the Korean car maker has no plans to do so. “Right now, we are leading the car industry in the percentage of sales increase over the last year,” Effler said. “I don’t think there’s any reason to change that.”

Representatives from davidandgoliath could not immediately be reached.

Davidandgoliath won the $120 million account in Nov. 1999 without a review. Optimum/OMD in Los Angeles and New York handles the media portion of the account.