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DETROIT Kia continues to emphasize the thriftiness of its product line in times of escalating gas and food prices in a new campaign that breaks today.
The automaker will introduce two spots via davidandgoliath, Los Angeles, highlighting its Spectra and Sportage vehicles.
In one clip, the Spectra is shown in front of a gas station and a voiceover says: “Now, more than ever, you want to get the most for your money.” Soon, the 32-MPG rating is posted on the screen and the narrator announces that the car is “fuel efficient.”
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