Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kia Motors Amer- ica will unveil a new tagline in an estimated $60 million-plus campaign set to launch next month. The effort includes three spots introducing the Sor ento sport util ity vehicle and re de signed Optima sedan.
The effort, the first campaign to bear the imprint of new Kia vp of marketing Walter Ander son, is designed to boost the Korean name plate’s image from a maker of low-priced cars to what Anderson described as a full-line, “value-based” automotive marketer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in