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TORONTO – Kraft General Foods has streamlined its agency roster here from nine agencies to five in part in response to KGF’s acquisition of Nabisco’s ready-to-eat cereal division earlier this year. The Nabisco line, formerly at Bozell Palmer Bonner and McCann-Erickson, has shifted to Ogilvy & Mather and McKim Baker Lovick BBDO, for adult and children’s cereals respectively. Post cereals will be handled by Ogilvy & Mather, shifting from Grey Advertising. Toblerone chocolate has shifted to Young & Rubicam from Enterprise Advertising.
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