CHICAGO – In a surprise move, Kraft General Foods last week consolidated its premium cottage cheese, sour cream and dips products, worth roughly $5 million, with J. Walter Thompson/Chicago.
JWT succeeds Young & Rubicam/N.Y., which handled the Breakstone brands sold basically in the East, and D’Arcy Masius Benton & Bowles/N.Y., which handled the company’s Knudsen brands.
A KGF spokesperson said Y&R will continue on its other national cultured products, and DMB&B will continue to handle its other brands, including three new products under the Good Seasons, Entenmann’s and Cool Whip names. In addition, DMB&B will handle an unspecified corporate assignment.
Copyright Adweek L.P. (1993)
KGF Consolidates Brands at JWT
