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The first question that popped into your mind when you heard of KFC teaming up with with Mario Lopez for a Lifetime “mini-movie” may have reasonably been: How do you achieve 10% body fat on a diet of fried chicken?
While the answer to this unlikely plot twist will remain elusive, the chicken chain’s U.S. CMO Andrea Zahumensky did provide the proverbial secret recipe to Adweek on how the unlikely pairing came to be.
Earlier this week, the fast food chain made
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