KFC's CMO Dishes on How Its Mario Lopez-Led, 'Authentic' Lifetime Mini-Movie Came Together

The chicken chain serves up some 'fowl' play to audiences nationwide in its latest marketing ploy

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The first question that popped into your mind when you heard of KFC teaming up with with Mario Lopez for a Lifetime “mini-movie” may have reasonably been: How do you achieve 10% body fat on a diet of fried chicken?

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