KFC’s CMO Dishes on How Its Mario Lopez-Led, ‘Authentic’ Lifetime Mini-Movie Came Together

The chicken chain serves up some 'fowl' play to audiences nationwide in its latest marketing ploy


The first question that popped into your mind when you heard of KFC teaming up with with Mario Lopez for a Lifetime “mini-movie” may have reasonably been: How do you achieve 10% body fat on a diet of fried chicken?

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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.