KFC Stages Shootout on Its $225 Mil. Account

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK KFC is staging a shootout between incumbent BBDO, a unit of Omnicom Group, and Interpublic Group’s Foote, Cone & Belding for the creative portion of its $225 million U.S. ad account, according to client representative Bonnie Warschauer.

The process was launched to “develop a fresh creative approach,” she said, though she declined to discuss whether the entire assignment could move to FCB, even if that agency’s ideas meet with favor.

The

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in