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NEW YORK Jason Alexander will not appear in the next KFC campaign, the company confirmed.
Omnicom’s BBDO in New York, which won the KFC account in December 2000, has used the former Seinfeld star in KFC TV commercials since July 2001. The actor’s appearances in spots for the Louisville, Ky.-based chicken chain were initially successful, but talk of dropping him goes back to late 2002 when third-quarter sales showed a decline [Adweek, Nov. 4].
KFC’s most recent advertising with Alexander also featured reality TV stars Trista Rehn (The Bachelorette) and Evan Marriott (Joe Millionaire) for its Honey BBQ Boneless Wings and Honey BBQ Sauce.
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