KFC Does Popcorn Chicken Right

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CHICAGO — KFC deemed its September Popcorn Chicken promo such a success that it tweaked its schedule to bring the product and its ad support back for another five-week flight, beginning Nov. 23. The last promo ran Sept. 4 to Oct. 8 atop KFCis ongoing campaign work, with at least $5 million in dedicated media support.

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