KFC Does Popcorn Chicken Right

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO — KFC deemed its September Popcorn Chicken promo such a success that it tweaked its schedule to bring the product and its ad support back for another five-week flight, beginning Nov. 23. The last promo ran Sept. 4 to Oct. 8 atop KFCis ongoing campaign work, with at least $5 million in dedicated media support.

Popcorn Chicken has been a guest star on the KFC menu since it was first offered in the early 1990s.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in