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KeySpan Energy will break TV ads from Earle Palmer Brown this week, adapting its “Putting more energy into life” positioning for the summer season.
One 30-second spot, “Pool Party,” opens with a man grilling beside his pool, which begins to attract a disquieting number of penguins. “If your pool isn’t heated with natural gas—who do you expect to show up?” asks a voiceover.
The six penguins used for the commercial “behaved phenomenally,” said Lance Mald, chief creative officer of New York-based EPB.
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