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CHICAGO KeyCorp launched a national brand advertising campaign this week introducing McDonald Financial Group, a unit of KeyCorp focused on offering financial planning, banking, trust and investment services to the affluent.
MFG, launched in early 2003, brings together the capabilities of the former Key PrivateBank and McDonald Investments’ Private Client Group.
The work, created by Columbus, Ohio, agency Gerbig, Snell/Weisheimer, features four 30-second television spots, radio commercials and national print ads. It is the first national advertising campaign launched by Cleveland-based KeyCorp that targets the upscale market.
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