Kevin Roddy On The Spot

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Kevin Roddy, ecd of Bartle Bogle Hegarty in New York, was an account guy at Earle Palmer Brown when Bill Westbrook encouraged him to cross over to copywriter in 1991. The 45-year-old Portland, Ore., native’s reel includes Fox Sports’ baseball (“The sounds of the game”), The X Show (“We know what guys are really thinking”) and now, two TV pilots—The Order of the Serpentine and Gamekillers, both of which were funded by Unilever’s Axe, a BBH client.

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