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The invitation to Kevin Roberts’ book launch party last week was a wine-stained napkin on which he scrawled his “Lovemarks” theory of brand attachment. “Lovemarks began over a bottle of Bordeaux in a restaurant,” the Saatchi & Saatchi CEO wrote in the upper-left-hand corner. The book itself, Lovemarks, was sent to some partygoers in what looked like a box of chocolates.
There were no such flourishes at the party, which was a low-key affair at Roberts’ minimalist TriBeCa apartment.
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